Freddy · Monday 08:00
Week 32 · 2026
Subject
MRR’s up 6%, but your signups are leaking from the pricing page
Morning. Short version: revenue looks fine, the top of the funnel doesn’t. Trials fell 18% this week, and it isn’t conversion — it’s traffic. Organic clicks on /pricing dropped 34% from Wednesday, right after the Aug 3 core update. Two queries slid from position 3 to 8.
01
What I'd do first
Rewrite the /pricing intro for those two queries this week. It’s the only thing on this page that moves money.
02
What broke
Card declines tripled on Thursday. That’s £340 sitting in retry purgatory. Your Stripe retry schedule gives up after two attempts — make it four.
03
Watching, not claiming
Activation ticked up 4% the same week you shipped the new onboarding. Those two moved together. I can’t prove it yet. Watching it.
The numbers
MRR
£8,410
+6%
Trials
31
−18%
Organic clicks
2,140
−34%
Declines
17
+210%
— Freddy
Useful / Not useful